TRITRAC - ERP WEBSITE
ROLE / SERVICES
Redesign & Development
PROJECT TYPE
ERP Website
LOCATION & YEAR
India, 2026
Project Overview
Tritrac is a modern ERP website redesign focused on simplifying complex solutions through a clean, scalable, and conversion-driven experience, improving product communication and driving more demos and inquiries.
Goal
Redesign the existing Tritrac website to improve user experience, strengthen product communication, and drive higher conversions through clearer messaging, modern UI, optimized user flows, and stronger demo/inquiry-focused CTAs.
User Behavior Heatmaps
Used Microsoft Clarity heatmaps and session insights to analyze user behavior across the Tritrac website, identifying engagement patterns, scroll depth, click activity, and friction points. These insights informed redesign decisions to optimize content hierarchy, improve usability, and increase conversion opportunities.
Website Design Audit
Conducted a detailed UX/UI audit of the Tritrac website to evaluate visual design, navigation, content structure, conversion flows, and usability gaps. The audit helped uncover improvement opportunities and informed strategic redesign decisions focused on enhancing user experience and increasing conversions.
Top 3 most critical issues
Identified the three highest-impact usability and conversion issues through the website audit, focusing on friction points affecting trust, engagement, and lead generation. These findings helped prioritize redesign efforts and address the most critical opportunities for improving performance and conversions.
Stakeholder Design Audit Discussion
Conducted collaborative review sessions with the client to present audit findings, discuss pain points, and define strategic recommendations for the redesign.
Design Mood boards & Ideation
Developed moodboards and explored early design directions to define the visual language, interaction style, and creative approach for the Tritrac redesign. This ideation phase helped align concepts, validate ideas, and establish a strong foundation before moving into detailed UI execution.
Final High-Fidelity
Translated insights from audit, strategy, and ideation into polished high-fidelity designs that balance modern aesthetics, usability, and conversion goals. The final UI brings the redesigned Tritrac experience to life with refined layouts, stronger visual hierarchy, and conversion-focused interactions.
Under Post Production and Development...
The project is currently in post-production and development, where final refinements, implementation, and optimization are underway to translate the approved designs into a fully functional, production-ready website.
Since you’ve made it this far, I’m guessing something caught your eye! While webpages can’t talk, I can, so let’s chat about designs, experiences, and ideas. Feel free to book a time that works for you through my Calendly link.
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